The Perspectives of Cross Border Merger and Acquisition Deals Coursework

The Perspectives of Cross Border Merger and Acquisition Deals - Coursework Example Without any doubt, the emergence of mass media has greatly affected / influenced the attitudes, perceptions, behaviours, beliefs and lifestyles of people all across the globe,   thereby compelling the people (who are also potential customers of companies and business enterprises) to consider themselves as a part of this global world or global village. Businesses today, therefore, focus more on expansion and entrance in new markets to make the most of available lucrative opportunities in different regions worldwide. However, it must not be forgotten that this recent globalization, universalization, westernization, commercialization or internationalization has not only affected the customers (and created opportunities for businesses to expand) but it has also resulted in a fast, highly unpredictable, unstructured, unclear, unexpected and uncertain business environment. Different business expansion, growth, and international market entry strategies include Joint ventures, Contract Manufacturing, Exporting, Licensing, Franchising, Turnkey project, Management contract, and Cross Border Mergers and Acquisitions. This paper will throw light over Cross Border Mergers and Acquisitions across the world. The paper will analyze the circumstances which may this (M&A) activity the most appropriate entry mode for a firm considering entry into a new international market. The points developed in this paper will be supported by the real world examples. Also, it will include an Analysis over the reasons why many cross border M&As are deemed to have failed or underperformed. The journal articles obtained from the internet will be used as an appropriate research method to garner qualitative and quantitative information that will then analyzed by the author.  Ã‚  Ã‚