Strategic Management Case Study Example | Topics and Well Written Essays - 500 words - 1

Strategic Management - Case Study Example The history of Hyatt can be traced back to Los Angeles, in 1957, when Jay Pritzker bought the Hyatt House Motel, from Hyatt Roberts, and Jack Crouch. With the help of his baby brother Donald Pritzker, Jay managed the company to make it the fastest growing hotel in the US. Since 1957, Pritzker family has built and expanded the company and brands largely in USA, and around the globe. The thrust of the corporation’s activities is in the United States with it headquarters in Chicago, Illinois (Hyatt Hotels Corporation). From the company’s total revenue, 80% of the company revenues come from their US market. Today, Hyatt is a multibillion corporation that offers luxury and upscale segments around the world. Their brands include; Park Hyatt, Andaz, Hyatt Hotels, Grand Hyatt, Hyatt Regency, Hyatt house, Hyatt place, Hyatt Ziva, Hyatt Zilara, and Hyatt Residence Club (Hyatt Hotels Corporation). The services are designed to bring out experiences attuned to the styles of living, values, attitudes, and aspirations of the consumers. Currently, the hotel has over 130,000 rooms and units, in over 549 hotels around the world. Hyatt corporation owns, franchises, develops, and manages Hyatt branded hotels, residential and vacation ownership properties, and resorts around the globe. Hyatt aspires to make a difference in the lives of people it touches by providing authentic service (Hyatt Hotels Corporation). The company also aims at becoming the preferred brand in each market segment they serve. Hyatt integrated strategy focuses on reinforcing preference for their brands by driving preferences among the company’s associates. Hyatt integrated strategy is to be the preferred distinctive brand, which is basically steered by four factors. For the corporation, we want to be leading global hospitality company. For customers and guests, the company wants them to always choose Hyatt. For employees, Hyatt aims to be